Wednesday, February 26, 2014

The Simplest Form of Marketing

Whatever your business, advertising and marketing are major aspects of your success (or failure! Eek!). Not every industry uses the those exact terms for the same concept. For example, if you work in many nonprofit sectors, including education, you may hear the term “advocacy” thrown around frequently. In truth, advocacy and marketing are the same idea:  making people aware of your product or service, how it can benefit them, and convincing people to invest their time and money on what you offer.


So what is the simplest, most effective way to accomplish this important task?


Be a “product of the product”, a “walking billboard”. Be a living example of the benefits of your industry, service, and products.


If you market health and wellness products, then use those products to achieve and maintain excellent health. If you market jewelry, clothing, or other wearable items, then wear those items with grace and style anywhere you find appropriate.  If you advocate fine arts education, then maintain your practice habits and skills, and be an avatar for the character traits you feel your fine arts education developed in you. This is not a complicated idea. It could also be filed under “practice what you preach”. If you want others to value what you have to offer, you must first demonstrate the value that your offerings have for you.  Your actions will speak louder than any words you could say.


And here’s the most important part… When someone notices what you are doing, and asks “How did you do that?”, “Where did you get that?”, “How did you develop that skill?”



You tell them.


And then you offer to help them get started too!

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